Fender and the Economy
Posted: Mon Oct 01, 2012 2:59 am
I read a very interesting article here about how the economy is affecting Fender and Guitar Center.
There's a very scary comment in the article, "It’s worth remembering that the accordion was once the most popular instrument in America." Can you imagine a day when someone could say that about the guitar?
I found this very telling: " But this heart of rock isn’t beating quite the way it once did. Like many other American manufacturers, Fender is struggling to hold on to what it’s got in a tight economy. Sales and profits are down this year. A Strat, after all, is what economists call a consumer discretionary item — a nonessential.
More than macroeconomics, however, is at work here. Fender, based in Scottsdale, Ariz., is also being buffeted by powerful forces on Wall Street.
A private investment firm, Weston Presidio, controls nearly half of the company and has been looking for an exit. "
There's been lot's of talk about the economy, this one hit home with me.
There's a very scary comment in the article, "It’s worth remembering that the accordion was once the most popular instrument in America." Can you imagine a day when someone could say that about the guitar?
I found this very telling: " But this heart of rock isn’t beating quite the way it once did. Like many other American manufacturers, Fender is struggling to hold on to what it’s got in a tight economy. Sales and profits are down this year. A Strat, after all, is what economists call a consumer discretionary item — a nonessential.
More than macroeconomics, however, is at work here. Fender, based in Scottsdale, Ariz., is also being buffeted by powerful forces on Wall Street.
A private investment firm, Weston Presidio, controls nearly half of the company and has been looking for an exit. "
There's been lot's of talk about the economy, this one hit home with me.